編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-500-070 | Priceline.com: Name Your Own Price | Dolan, Robert J. | Marketing | Product Managemnet( U4008 ) |
2 | 9-594-001 | American Airlines'' Value Pricing (A) | Silk, Alvin J.;Michael, Steven C. | Marketing | Product Managemnet( U4008 ) |
3 | 9-594-019 | American Airlines'' Value Pricing (B) | Silk, Alvin J.;Michael, Steven C. | Marketing | Product Managemnet( U4008 ) |
4 | 9-595-037 | American Airlines'' Value Pricing (C) | Silk, Alvin J.;Harper, Jamie | Marketing | Product Managemnet( U4008 ) |
5 | 9-803-133 | Southwest Airlines 2002: An Industry Under Siege | Heskett, James L. | Service management | Product Managemnet( U4008 ) |
6 | R0407P | Value Innovation: The Strategic Logic of High Growth (HBR Classic) | Kim, W. Chan;Mauborgne, Renee A. | Other | Product Managemnet( U4008 ) |
7 | R0612F | Strategies to Fight Low-Cost Rivals | Kumar, Nirmalya | Other | Product Managemnet( U4008 ) |